Which of the Following Is the Most Commonly Used Type

question 144

Multiple Choice

Which of the following is the most commonly used type of publicity-based public relations tool?

• A) News release
• B) Captioned photograph
• C) Feature article
• D) Press conference
• E) Letter to the editor

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Definitions:

Divesting Strategy

A business approach that involves selling off subsidiary business interests or investments as a way to focus on core operations or to raise capital.

Harvesting Strategy

A business strategy focused on maximizing short-term profits with limited reinvestment, often used when winding down operations or in declining markets.

Product Deletion

The process of permanently removing a product from a company's offerings due to low sales, obsolescence, or changing company objectives.

Marketing Costs

refer to expenses associated with promoting and selling a product or service, including advertising, salesforce expenses, and promotional materials.