Advertising That Encourages Customers to Send in Reply Cards for Additional

question 191

Multiple Choice

Advertising that encourages customers to send in reply cards for additional information aids salespeople in achieving which goal of personal selling?

• A)Convincing prospects to buy
• B)Finding prospects
• C)Keeping customers satisfied
• D)Making the presentation
• E)Following up the sale

---

Definitions:

Activity Data

Information related to the actions or operations of a business, which may include sales, production, or other operational metrics.

High-low Method

A method employed in managerial accounting that calculates variable and fixed costs by analyzing the highest and lowest activity levels.

Variable Cost

Variable Cost consists of expenses that vary directly with levels of production or sales volume.

Machine Hour

A machine hour is a unit of measure that represents the operation of a machine for one hour, used in allocating manufacturing costs based on time.