The Final Step in Market Segmentation Is Selecting Segmentation Descriptors

question 81

True/False

The final step in market segmentation is selecting segmentation descriptors.

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Definitions:

Behavioral Learning

A theory that explains how people learn new behaviors through conditioning, either by associating two stimuli or by rewards and punishments.

Cue

A signal or stimulus that triggers a specific response or action, often used in behavior and perception.

Drive

An internal state that motivates an individual to satisfy needs or achieve goals.

Response

In the feedback loop, the impact the message had on the receiver’s knowledge, attitudes, or behaviors during the communication process.