In the Context of Adopters Who Participate in the Diffusion

question 22

Multiple Choice

In the context of adopters who participate in the diffusion process,which of the following statements is true of the late majority?

• A)​They are characterized as being venturesome.
• B)They are more worldly and more active outside their community than noninnovators.
• C)Their opinions heavily influence their friends and neighbors.
• D)​Their adoption of a new product stems from pressure to conform to group norms.

---

Definitions:

Auditory Stimulus

Sounds or noises that evoke a response or reaction from the auditory system.

Ambiguous Stimulus

A perceptual object or situation that can be interpreted in more than one way.

Perception

The process by which sensory information is interpreted and organized to make sense of and interact with the environment.

Top-Down Processing

A cognitive process that integrates information based on existing knowledge, expectations, and previous experiences.