CorrectIn This Case,Caroline Will Be Performing the Predictive Role of Marketing

question 28

Multiple Choice

Correct.In this case,Caroline will be performing the predictive role of marketing research.The predictive role of marketing research is to address "what if" questions.See 9-1: The Role of Marketing Research

• A)​prescriptive role
• B)predictive role
• C)descriptive role
• D)​diagnostic role

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Definitions:

Diagnostic Criteria

The specific set of signs, symptoms, and tests used to determine whether a person has a particular disease or condition.

Night Eating Syndrome

A disorder characterized by delayed patterns of food intake, leading to significant night-time overeating.

DSM-5

The fifth edition of the Diagnostic and Statistical Manual of Mental Disorders, reflecting updates and changes from the previous edition, including new classifications and criteria for mental disorders.

Insomnia

A sleep disorder characterized by difficulty falling or staying asleep, leading to significant distress or impairment in daytime functioning.