The First Step in the Marketing Research Process Is

question 4

Multiple Choice

The first step in the marketing research process is:

• A)​specifying the sampling procedures to be followed
• B)recognizing a marketing problem or opportunity​
• C)collecting primary data from available sources
• D)​planning a research design

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Definitions:

Weber

Max Weber, a German sociologist, who contributed significantly to the development of sociology, especially in the areas of bureaucracy, social stratification, and the study of religion.

Social Status

refers to the position or rank of a person or group within the social hierarchy, determined by factors such as wealth, occupation, education, and family background.

Closed Systems

A system with limited exchanges of matter or energy with its environment, constrained by fully controlled boundaries.

Ascribed Characteristics

Traits that individuals are born with or that are assigned to them by others, including race, ethnicity, and gender, that significantly affect their social experiences.