In the Context of the New-Product Development Process, Which of the Following

question 42

Multiple Choice

In the context of the new-product development process, which of the following is true of a new-product strategy?

• A)It refrains from adopting ideas suggested by customers and competitors.
• B)It is the last stage of the new-product development process.
• C)It must be compatible with the objectives of the marketing department, the business unit, and the corporation.
• D)It involves targeting existing products at new markets.

---

Definitions:

Opium of the People

A metaphor used by Karl Marx to describe religion's role in pacifying and distracting the masses from their immediate sufferings and injustices, creating false consciousness.

Capitalist Development

refers to the process of economic growth and change within societies that emphasize private ownership and market competition.

Buddhism

A spiritual tradition and religion based on the teachings of Buddha, focusing on personal spiritual development and attainment of deep insight into the true nature of life.

Confucianism

A philosophical and ethical system based on the teachings of Confucius, emphasizing morality, family loyalty, and the importance of social harmony.