Roger,an Affluent Graduate,buys Gadgets on the First Day of Their

question 19

Multiple Choice

Roger,an affluent graduate,buys gadgets on the first day of their launch in the market.He reads expert reviews on the Internet,and he is not influenced by the opinions of his family and friends while choosing products.Roger would fall under the category of _____ in the diffusion process.

• A)​the late majority
• B)innovators
• C)the early majority
• D)​early adopters

---

Definitions:

Service Marketing Strategy

Approaches and methodologies used specifically for marketing services, focusing on the unique characteristics of services like intangibility and inseparability.

Inseparability

A characteristic of services that denotes the simultaneous production and consumption, meaning the service cannot be separated from its provider.

Off-Peak Pricing

Pricing strategy that offers lower prices during times of less demand to encourage usage or purchase during those times.

Matinee Movie Pricing

Reduced pricing offered for movie showings that take place during the daytime, typically before 5 PM.