In the Context of Adopters Who Participate in the Diffusion

question 49

Multiple Choice

In the context of adopters who participate in the diffusion process,which of the following statements is true of laggards?

• A)​They act as an important link in the process of diffusing ideas.
• B)They are more likely to get their information from scientific sources and experts.
• C)They act as influencers and begin the viral marketing chain.
• D)​They have the longest adoption time and the lowest socioeconomic status.

---

Definitions:

Purchases Journal

A specialized accounting journal used to record all purchases of goods and services on credit.