Laelle Inc

question 12

Multiple Choice

Laelle Inc. is a company that sells apparel for women. It recently shut down its physical store and is operating as a completely app-based store now. The app allows users to access the store's products anytime and anywhere using their cell phones, and it also has features that allow users to compare the prices of products across different online stores. This scenario exemplifies:

• A)M-commerce.
• B)multichannel marketing.
• C)dual distribution.
• D)a drop and shop program.

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Definitions:

Functional Chimneys Problem

A term describing the lack of communication and collaboration between different departments in an organization, leading to inefficiency and conflict.

Matrix Structure

An organizational design that combines functional and project-based departments, allowing for flexibility and more dynamic team compositions.

Functional Chimneys Problem

Refers to the challenges of organizational silos where departments or units operate in isolation, leading to inefficiencies and lack of cooperation.

Decision Making

The method of recognizing and selecting options according to the decision-maker's values, preferences, and convictions.