_____ Seeks to Convert an Existing Need into a Want

question 42

Multiple Choice

_____ seeks to convert an existing need into a want or to stimulate interest in a new product.

• A)​Reminder promotion
• B)Persuasive promotion
• C)Informative promotion
• D)​Connective promotion

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Definitions:

Board of Directors

A group of individuals elected to represent shareholders and govern and oversee the management and direction of a company.

Straight Voting

A voting procedure in board elections where shareholders must vote for directors individually, not as a slate.

Board of Directors

A collective of persons chosen by the shareholders to supervise the administration and make significant decisions on behalf of the corporation.

Growth Rate

The rate at which a company's earnings, revenue, or other financial metrics increase on a relative basis over a specified period.