Roar Bros,A Beverage Manufacturing Firm,has Recently Launched a New Energy Drink

question 1

Multiple Choice

Roar Bros.,a beverage manufacturing firm,has recently launched a new energy drink.To make consumers aware of the new drink and to stimulate their interest in it,the managers at Roar Bros.want to use owned media to promote their new product.In this case,the managers at Roar Bros.will most likely:

• A)​make short commercials for the energy drink and upload it on YouTube.
• B)encourage customers to share reviews about the energy drink on the firm's Web site.
• C)pay for advertising in television, magazine, radio, or newspaper.
• D)​use display advertising on Web sites and pay-per-click advertising on search engines.

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Definitions:

Seductive Details

Interesting but irrelevant information that can distract from the main content or learning objectives, affecting memory and understanding.

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Transfer of Training

The effective application of skills, knowledge, or behaviors learned in one context to another context or workplace situation.

Training Plan

A detailed document that outlines the objectives, strategies, and practical aspects of how a training program will be conducted and evaluated.