Advertisements of Brita LED Lightings Are in the Form of Comparative

question 20

Multiple Choice

Advertisements of Brita LED Lightings are in the form of comparative advertising to emphasize the benefits of using LEDs over CFLs.The ads emphasize that Brita's LEDs cost less than CFLs or other brands' LEDs,last longer,consume lesser energy,and need to be replaced fewer times than CFLs.In this case,which of the following advertising appeals is used in these ads?

• A)​Admiration
• B)Profit
• C)Vanity and egotism
• D)​Health

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Definitions:

Core Values

Fundamental beliefs or principles that guide an organization's actions, decisions, and interactions with stakeholders.

Core Purpose

The fundamental reason a company exists beyond just making a profit, often reflecting its values and long-term goals.

Core Values

Fundamental beliefs or principles that guide an organization's actions and decisions, shaping its culture and identity.

Internal Stakeholders

Individuals within an organization, such as employees, managers, and shareholders, who are affected by its activities and decisions.