Unlike Advertising and Sales Promotion,personal Selling Can Respond Only to the Questions

question 5

True/False

Unlike advertising and sales promotion,personal selling can respond only to the questions and objections that the copywriter thinks are important to customers.

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Definitions:

Potential Benefits

The possible advantages or positive outcomes that may result from a particular action or policy.

Decision Makers

Individuals or groups responsible for making choices that set a course of action for themselves or an organization.

Moral Principles

Fundamental beliefs and values that guide individuals in determining what is right and wrong behavior.

Legal Doctrine

A framework, set of rules, procedural steps, or test, often established through precedent in the legal system, used to guide the outcome of court cases.