Personal Selling Is More Important Than Advertising and Sales Promotion

question 8

Multiple Choice

Personal selling is more important than advertising and sales promotion if the products being sold

• A) are standardized.
• B) have many consumers.
• C) have a low value.
• D) are technically complex.

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Definitions:

Dividends Account

An account in the general ledger that records payouts to shareholders from the company's earnings.

Permanent Account

An account that is not closed at the end of the accounting period and carries its ending balance into the next period, typically including assets, liabilities, and equity accounts.

Dividends Account

An account in the general ledger that records the amount of dividends declared by a company to be paid to shareholders.

Common Stock Account

An equity account that represents the amount of shares owned by shareholders in a corporation.