A Sleeper Effect Occurs When

question 27

Multiple Choice

A sleeper effect occurs when

• A) persuasion occurs in response to subliminal stimuli.
• B) a persuasive message from a noncredible source becomes more persuasive over time.
• C) distraction interferes with the ability to pay attention to a persuasive message.
• D) people fall asleep during exposure to a persuasive message.

---

Definitions:

Interference

Interference refers to the process by which the presence or action of one thing impedes or prevents the effectiveness of another, often used in the context of memory, waves, or signals.

Retrieval Cues

External or internal stimuli that help in accessing memories, making it easier to recall information.

Recovered Memories

Memories of traumatic events that were not remembered for a long period, possibly due to psychological repression, and are later recalled.

Repressed Memories

Memories that have been unconsciously blocked due to the memory being associated with a high level of stress or trauma.