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When Customers Do Not Articulate Their Complaints, They Typically Forget

question 2

True/False

When customers do not articulate their complaints, they typically forget about them and go about their business as usual.


Definitions:

Null Hypothesis

A hypothesis that assumes no significant difference or effect within the context of the study.

Main Effect

In a factorial design, it is the effect of an independent variable on a dependent variable averaging over the levels of any other independent variables.

Total Mean

The overall average of a set of numbers or data points.

Total Mean

The overall average of a set of values or scores.

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