Exposure to Commercials Is Greatest When They Are Placed

question 86

Multiple Choice

Exposure to commercials is greatest when they are placed

• A) right in the middle of a commercial break.
• B) at the end of the morning or the early afternoon.
• C) before 7:00 a.m. or after 10:00 p.m. due to the lack of clutter.
• D) at the beginning or end of a commercial break.
• E) between 10:00 a.m. and 11:00 a.m. for prime time shows.

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