For Promotion,creating Subordinate Categories Helps Marketers Determine

question 35

Multiple Choice

For promotion,creating subordinate categories helps marketers determine

• A) the attention level of viewers.
• B) the motivation of viewers to watch the advertisements.
• C) the length of advertisements.
• D) what attributes should be emphasized to ensure correct categorization.
• E) the speed of recall of brand names.

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Definitions:

Patented

A legal status provided to an inventor or assignee granting exclusive rights to use, make, and sell an invention for a certain period of time.

Marginal Benefit

The increase in satisfaction or utility one gets from the consumption of an additional unit of any good or service.

Marginal Cost

The raised expense resulting from the production of one additional product or service unit.

Optimal Amount

The most efficient level or quantity of a good or service to achieve a specific goal or maximize utility.