The Effects of ____ Are Not Sufficiently Strong to Manipulate

question 16

Multiple Choice

The effects of ____ are not sufficiently strong to manipulate consumers,alter their preferences,or make the ad more memorable,but their content may be capable of eliciting more primitive feeling responses.

• A) postreceptive cognitions
• B) subliminal stimuli
• C) preattentive receptors
• D) postreceptive stimuli
• E) subliminal affect

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Definitions:

Sexual Harassment

Unwanted sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature that affect working conditions or create a hostile work environment.

Standing Plans

Pre-established policies, rules, and schedules designed to guide the action of an organization in recurrent situations.

Operating Budgets

Detailed projections of income and expenses associated with the day-to-day operations of a business for a specific period, usually one year.

Allocate Resources

The process of distributing available resources, such as funds, materials, and labor, to specific tasks, projects, or departments within an organization.