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Surprising Stimuli Can Affect Consumers' Processing of That Stimuli in Both

question 96

Essay

Surprising stimuli can affect consumers' processing of that stimuli in both good and bad ways.Describe two things that make a stimulus surprising and their effects on consumers.


Definitions:

Division of Labour

The distribution of various segments of a production task among different individuals to enhance productivity.

Time Crunch

A situation characterized by a pressing or limited amount of time to complete tasks or activities.

Interlocking Directorates

The practice of members of a corporate board of directors serving on the boards of multiple corporations simultaneously, often leading to conflicts of interest or consolidation of power.

Capitalism

An economic system where private individuals own and control the means of production, with the goal of making profits.

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