Examlex
How do each of the key characteristics of attention influence a marketing communication's effectiveness?
Service Quality
The degree to which a service meets the customer's expectations, often evaluated based on factors like responsiveness, reliability, and professionalism.
Cause and Effect Diagram
Also known as a fishbone diagram, it is a tool used to systematically list and analyze the potential causes of a specific problem or effect.
Pareto Chart
A bar graph that represents the frequency or impact of problems or causes in a process, helping to identify the most significant factors.
Grading Exam
The process of evaluating and assigning scores to students’ exams based on a predefined standard or criteria.
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