While Searching for Information About Models of an SUV,Tony Did

question 79

Multiple Choice

While searching for information about models of an SUV,Tony did not even consider a Mitsubishi because he did not know that Mitsubishi offered an SUV.Thus the Mitsubishi SUV was in Tony's

• A) consideration set.
• B) evoked set.
• C) inept set.
• D) inert set.
• E) disconfirmation set.

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Definitions:

Market Share

The part of a market that is under the influence of a distinct company or product.

Repeat Customers

Individuals or entities that make purchases from a business on more than one occasion over a period of time.

Cross Selling

A sales strategy in which a seller encourages existing customers to buy additional or related products or services.

Cross-Buyer

A consumer who purchases multiple products or services from the same company, often encouraged through cross-promotion or bundling.