When Consumers Are Exerting Low Effort in Making a Product

question 62

True/False

When consumers are exerting low effort in making a product choice,they use cognitive strategies,but not affective strategies.

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Definitions:

Dissonance Theory

A psychological theory suggesting that inconsistency among beliefs, attitudes, or behaviors causes discomfort, leading individuals to change them to reduce the discomfort.

Psychological Inconsistency

A state where an individual's thoughts, feelings, and behaviors do not align, leading to internal conflict.

Theory Development

The process of creating and refining concepts and propositions to explain phenomena in a systematic way.

Deduction

is a logical process wherein specific conclusions are drawn from general principles or premises.