____ Create More Counterarguments Because Consumers Want to Maintain Their

question 100

Multiple Choice

____ create more counterarguments because consumers want to maintain their existing belief structures and do so by arguing against the message.

• A) Source derogations
• B) Support arguments
• C) Belief discrepancies
• D) Peripheral arguments
• E) Central arguments

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Definitions:

Symbols

Objects, characters, figures, or colors used to represent abstract concepts or ideas.

Communication System

A collection of individual communication networks, transmission systems, relay stations, tributary stations, and data terminal equipment designed for efficient and effective transmission of information.

Genetically Wired

An expression referring to the way in which an organism's genetic makeup influences its behavior, traits, or abilities.

Anthropomorphism

The attribution of human traits, emotions, or intentions to non-human entities, including animals and objects.