Casey Thought That the Salesman Was Charming; He Reminded Her

question 14

Multiple Choice

Casey thought that the salesman was charming; he reminded her of her father.She bought a digital camera based on his recommendations.This is an example of

• A) high-pressure sales tactics.
• B) positioning of a customer familiarity.
• C) strategic modeling.
• D) customer paring of information cognitively.
• E) source attractiveness influencing customer attitudes.

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Definitions:

Emotions

Complex psychological states involving physiological arousal, expressive behaviors, and conscious experience, often triggered by thoughts or external events.

Cognitions

Mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Cognitive Distortion

Faulty or biased ways of thinking that are believed to contribute to the maintenance of psychological disorders.

Mind Reading

A cognitive distortion where an individual believes they know the thoughts and intentions of others without sufficient evidence.