A Major Contributing Factor to the ____ of Low-Effort Decision

question 3

Multiple Choice

A major contributing factor to the ____ of low-effort decision making by consumers is the relative unimportance of these decisions.

• A) vividness
• B) high frequency
• C) high elaboration
• D) cognitive nature
• E) greater availability

---

Definitions:

Trial Balance

A bookkeeping worksheet in which the balances of all ledgers are compiled into debit and credit account column totals that are equal.

Correcting Entries

Journal entries made to correct errors found in the accounting records after the posting process.

Service Revenue

Income earned by a company for the services it has provided to its customers.

Utilities Expense

Costs incurred by a business for basic services such as electricity, water, and gas, classified under operating expenses in the income statement.