Focusing Consumers' Attention on Certain Attributes Is a Good Way

question 8

Multiple Choice

Focusing consumers' attention on certain attributes is a good way to increase the probability that judgments of their products and services are

• A) evaluated by a noncompensatory process.
• B) evaluated by a peripheral-route process.
• C) being anchored by a positive initial value.
• D) subject to the sleeper effect.
• E) judged by cutoff values.

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Definitions:

Emotional

Pertains to feelings, moods, and their effects on personal and social functioning.

Facial Expressions

Nonverbal cues communicated through movements of the facial muscles, conveying emotions or reactions.

Developmental Goal

An aim or objective related to the progression and growth in any aspect of a person's life, such as emotional or intellectual development.

Mastery-Oriented

Characterized by a persistent and active engagement in activities to achieve competence and excel.