Central-Route Processing Is Best Described as

question 31

Multiple Choice

Central-route processing is best described as

• A) the processing of information directly from the source, or centrally, rather than indirectly from secondary sources.
• B) processing in which consumers' attitudes are based on a careful and effortful analysis of the central issues of a message.
• C) message processing that is not elaborated, but is simply remembered in a direct or central way from the source.
• D) message processing that is not based on important issues, but on those that have achieved a temporary importance or "centrality" to an individual's life.
• E) the associations that are central to the schema in consumers' knowledge structures.

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Definitions:

Equilibrium Quantity

The quantity of goods or services supplied and demanded at the equilibrium price, where market supply and demand balance.

Excise Tax

A tax on the production, sale, or consumption of a commodity in a country.

Demand Curves

A graphical representation showing the quantity of a good that consumers are willing and able to purchase at various price levels, holding other factors constant.