Research Has Suggested That When Consumers Are Using Central Route

question 30

Multiple Choice

Research has suggested that when consumers are using central route processing,attractive sources tend to evoke favorable attitudes if they are appropriate for the offering category.This effect has been called the

• A) elaboration likelihood effect.
• B) match-up hypothesis.
• C) elaboration dimension.
• D) attractiveness effect.
• E) source effect.

---

Definitions:

Residuary Clause

A provision in a will that designates where the remainder of the estate goes after specific gifts are distributed.

Durable Power of Attorney

A legal document that grants an individual the authority to act on another person's behalf in legal and financial matters, even if the grantor becomes incapacitated.

Health-Care Power of Attorney

A legal document allowing an individual to appoint someone else to make medical decisions on their behalf if they become incapacitated.

Constructive Trust

A remedy imposed by a court recognizing a person’s right to ownership of property because of fairness, even though legal title is held by someone else.