If Consumers Really Like an Ad

question 73

Multiple Choice

If consumers really like an ad,

• A) they may have fewer associations to the brand advertised.
• B) classical conditioning is likely to occur.
• C) this affect may transfer from the ad to the brand.
• D) their involvement in processing the ad may decrease.
• E) source derogations may increase.

---

Definitions:

Ethical

Pertaining to moral principles or the branch of knowledge dealing with these, often guiding behavior in both personal and professional contexts.

Value Proposition

A statement of the fundamental benefits of the products or services being offered in the marketplace.

Fundamental Benefits

Core advantages or essential positives that stem from a particular action, policy, or product.

Changing Demographics

The varying characteristics of populations over time, such as age, race, and gender, which can impact social, economic, and political structures.