Examlex
Explain the relationship a between a consumer liking an ad and brand attitude.
Total Utility
The total satisfaction or benefit gained from consuming a particular quantity of goods and services.
Maximum
The highest point on a nonlinear curve, where the slope changes from positive to negative.
Diminishing Marginal Utility
A principle stating that as a person consumes more of a good, the additional satisfaction or utility from consuming an additional unit decreases.
Total Utility
The total satisfaction received from consuming a particular quantity of goods or services.
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