Humor Appears to Be More Effective When Consumers

question 104

Multiple Choice

Humor appears to be more effective when consumers

• A) have a positive attitude toward a brand.
• B) are low in need for cognition.
• C) are in a negative mood.
• D) already have a distinct schema and associations for a brand.
• E) have a negative attitude toward a brand.

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Definitions:

Relative Size

A perceptual cue that allows the determination of depth and distance by comparing the size of objects with known sizes.

Retinal Disparity

The slight difference in the visual images that each eye perceives because of the different angles in which each eye views the world.

Accommodation

Accommodation in psychology refers to the cognitive process of revising existing cognitive schemas, perceptions, and understanding so that new information can be incorporated.

Interposition

A visual cue in depth perception where one object partially covers another, indicating that the covering object is closer to the observer.