If Consumers Really Like an Ad

question 73

Multiple Choice

If consumers really like an ad,

• A) they may have fewer associations to the brand advertised.
• B) classical conditioning is likely to occur.
• C) this affect may transfer from the ad to the brand.
• D) their involvement in processing the ad may decrease.
• E) source derogations may increase.

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Definitions:

Family-owned Businesses

Enterprises that are managed, operated, and primarily owned by one or more family members.

Sole Proprietorships

A form of business ownership with a single owner who manages the company and is responsible for all business debts.

Partnerships

Legal arrangements in which two or more parties agree to operate a business together, sharing its profits and liabilities.

Corporations

Corporations are legal entities separate from their owners, created to conduct business, can own assets, incur liabilities, and are subject to taxation.