Research Has Shown That Grocery Shoppers Can Remember Whether Something

question 103

Multiple Choice

Research has shown that grocery shoppers can remember whether something was expensive or the general size of the package,but they cannot remember numbers.This is an example of the fact that when consumers recall attribute information,it tends to be

• A) broad but limited in the number of brands.
• B) specific to one product category.
• C) in summary or simplified form.
• D) in detail.
• E) only for consumers who have encoded the information under low MAO.

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Definitions:

Neurotransmitter Keys

Analogous to keys that unlock neurological processes, neurotransmitters are chemical messengers that transmit signals across nerve synapses.

Somatic Nervous System

A segment of the peripheral nervous system that is responsible for voluntary body movements through the control of skeletal muscles.

Messages

Information, ideas, or thoughts conveyed from one entity to another through a specific medium.

Muscles

Tissues in the body that have the ability to contract, enabling movement and force.