Examlex
Can brand-based compensatory models help marketers? Why or why not?
Ecological Validity
The extent to which research findings can be generalized to real-life settings.
Experimental Control
The practice in scientific experiments of keeping variables constant except for the variable being tested, ensuring that observed effects can be attributed to the variable of interest.
Natural Disaster
Severe and extreme weather or environmental events, such as hurricanes, earthquakes, or floods, that cause significant damage to life, property, and the environment.
Connectionist Approach
A theory of cognition that models mental or behavioral phenomena as the emergent processes of interconnected networks of simple units.
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