According to Prospect Theory

question 77

Multiple Choice

According to prospect theory

• A) losses are more important to consumers than gains, even if the magnitude of the two is the same.
• B) gains are more important to consumers even if the two are the same magnitude.
• C) consumers will spend a lot of time and effort prospecting for a bargain.
• D) consumers will not accept alternatives with a rating below a minimum cutoff level.
• E) consumers rarely respond to promotional offers of "12 months to pay with no interest."

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Definitions:

Caring

A compassionate and supportive behavior expressed towards others, encompassing both emotional support and physical assistance.

Personality Dimension

An aspect of personality that represents a continuum from one extreme trait to another.

Active

Engaging or ready to engage in physically energetic pursuits; not passive.