When Evidence Is Ambiguous,the Confirmation Bias and Overconfidence Can Lead

question 79

Multiple Choice

When evidence is ambiguous,the confirmation bias and overconfidence can lead consumers to

• A) avoid negative and highly diagnostic information.
• B) confirm only highly diagnostic information.
• C) underweigh positive information.
• D) recall highly vivid information.
• E) avoid marketing stimulus.

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Definitions:

Assignee

A person to whom an assignment is made.

Assignor

The maker of an assignment.

Donee Beneficiary

A third party who benefits from a contract made between two other parties, intended by those parties to receive a benefit from the contract.

Delegation of Duty

The act of assigning responsibility or authority from one person to another to perform a specific task or duty.