If a Consumer Buys Liquid Tide and Is Impressed by Its

question 39

Multiple Choice

If a consumer buys Liquid Tide and is impressed by its ability to clean clothes,he will be more likely to buy it again.This is best thought of as an example of the nature of ____ obtained from former actions.

• A) physiological response
• B) cognitive dissonance
• C) retrieval
• D) cognitive approval
• E) reinforcement

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Definitions:

Conclusion

The final part of a sales presentation or negotiation, where the outcome is summarized and the next steps are outlined.

Conviction Stage

A phase in the buying process where potential customers develop a firm belief in the value and benefits of a product, making them more likely to purchase.

Sales Presentation

A formal pitch or demonstration given to potential buyers with the aim of securing a sale.