Brand Loyalty Is

question 20

Multiple Choice

Brand loyalty is

• A) the optimization of consumer utility through a brand image.
• B) the repeat purchase of a brand because of habit.
• C) a reduction of cognitive processes through low-effort brand retrieval.
• D) also known as affective purchasing.
• E) the repeat purchase of the brand because of a conscious evaluation.

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Definitions:

Disruptive Behaviors

Behaviors that interrupt or negatively impact the normal flow of activities or environment, often viewed in contexts like classrooms or workplaces.

Structural Functionalism

An approach within sociology that considers society to be a sophisticated system with various elements cooperating to ensure unity and maintain balance.

Abstract Societies

These are theoretical societies used in sociological research to analyze social behaviors and structures beyond specific cultural and historical contexts.

Consensus-Oriented

Describes decision-making processes or systems that prioritize achieving general agreement or broad support among all members of a group.