Every Three Weeks Coca Cola Products Go on Sale at 30

question 68

Multiple Choice

Every three weeks Coca Cola products go on sale at 30% off the regular price.How is this likely to affect consumers' perceptions?

• A) They will infer that Coca Cola is inferior to Pepsi.
• B) They will infer that Coca Cola is a superior brand to store brands.
• C) They will begin to believe that the sale price is the regular price and not buy Coca Cola unless it is on sale.
• D) They will consider brand switching.
• E) It will have no effect on consumers' perceptions.

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