A Free Sample Generates a Trial Use of a Brand

question 13

Multiple Choice

A free sample generates a trial use of a brand.A high-value coupon might be included with the sample to induce the consumer to purchase the product.Then,a series of lower-value coupons are used to promote further repurchase.When the coupons are withdrawn,marketers hope that the consumer will purchase by habit.This is an example of

• A) reinforcement.
• B) punishment.
• C) risk aversion.
• D) retrieval conditioning.
• E) shaping.

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Definitions:

High Unemployment

A situation where a large portion of the workforce is not engaged in employment, often measured by the unemployment rate.

Hiring Halls

A place, especially in union contexts, where workers are matched with available jobs, usually on a daily or temporary basis.

Unionized

Pertaining to workers who are members of a union or organized labor group.

High Technology

Industries or products characterized by rapid technological innovation and high levels of research and development.