Customer Retention Is

question 51

Multiple Choice

Customer retention is

• A) less important than customer satisfaction.
• B) a goal for marketers who want to develop long-term relationships with their customers.
• C) the result of marketing promotions.
• D) an impossible goal that marketers cannot achieve.
• E) more important before a sale than after it.

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Definitions:

Insight Learning

A cognitive process in which a problem is suddenly understood or solved through an "aha" moment without trial-and-error behavior.

Vicarious Learning

A process of learning that occurs by observing the behaviors of others, their consequences, and deciding whether to imitate that behavior.

Neutral Stimulus

An environmental or external factor that initially produces no specific response other than focusing attention before conditioning.

Classical Conditioning

A training process involving the correlation between a stimulus from the environment and one that occurs inherently.