After Ned Bought an IBM Desktop Computer,he Felt Uneasy and Sought

question 98

Multiple Choice

After Ned bought an IBM desktop computer,he felt uneasy and sought out information from magazines and friends that was favorable to IBM and unfavorable to Compaq or Apple.Ned was probably trying to

• A) increase brand awareness for IBM.
• B) reduce dissonance.
• C) decrease brand awareness for the other brands.
• D) increase brand knowledge for that product category.
• E) increase his involvement in processing information about other brands.

Differentiate between types of aligning actions with examples.

Reflect on personal experiences of embarrassment and identify the discredited identity.

Analyze strategies for face-saving in awkward social situations.

Recognize the role of social context in influencing identity expression and coping mechanisms.