Weak Ties

question 92

Multiple Choice

Weak ties

• A) are very difficult for marketers to target because they are not distinctly marked.
• B) can provide an opportunity for marketers to strengthen them.
• C) are those ties that do not function well and need support from advertising.
• D) are better at targeting secondary reference groups.
• E) serve as a gate-keeping function by transporting information from one group to another.

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Definitions:

Principal

The original amount of money invested or loaned, before interest.

Compounded

The process of calculating interest on both the initial principal and the accumulated interest from previous periods.

Semi-annually

Occurring twice a year or every six months.

Compounded

The process of calculating interest on both the initial principal and the accumulated interest from previous periods, leading to an increase in interest earnings over time.