Why Should Marketers Be Careful in Using Symbols and Language

question 57

Multiple Choice

Why should marketers be careful in using symbols and language that teens can relate to in their advertising?

• A) Teens are often wary of blatant attempts to influence them.
• B) The symbols and language become quickly outdated.
• C) Teens need to be "talked to, not at."
• D) Because of the quickly changing teen culture, the message could be "uncool."
• E) All of these choices are correct.

---

Definitions:

Superego

A component of Sigmund Freud's psychoanalytic theory, representing the moral standards and ideals derived from the values of one's parents and society.

Prohibitions

Laws or regulations that forbid specific behaviors, substances, or activities.

Biological Drives

Innate impulses originating from biological needs that motivate behavior, such as hunger, thirst, and the drive for sexual reproduction.

Superiority

A belief or state in which someone sees themselves as better than others in some way.