Examlex
How does State Farm attempt to reach Generation X consumers?
Comparison Lines
In the context of perception, these are reference lines against which other objects or magnitudes are compared or judged.
Conformity
The tendency of individuals to align their attitudes, beliefs, and behaviors with those of a group or society.
Informational Social Influence
The influence of others that leads to conformity because of a desire to be correct and understand the correct behavior or opinion.
Normative Social Influence
Involves the impact of social norms and the desire to be accepted by others on an individual's behavior.
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