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In a pull strategy,sales promotions and advertisements are targeted at
Mowrer's Two-process Theory
A psychological theory proposing that avoidance learning is a combination of classical conditioning and operant conditioning.
Operant Avoidance Learning
A learning process in which the subject acquires a behavior to prevent or avoid an unpleasant stimulus.
Discriminative Stimulus
A stimulus in the environment that signals the availability of reinforcement or punishment, guiding behavior accordingly.
Negative Reinforcement
A behavior modification technique that involves the removal of an unpleasant stimulus after a desired behavior is exhibited, making the behavior more likely to happen in the future.
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