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In a pull strategy,sales promotions and advertisements are targeted at
Income Statement
A report documenting a business's financial activities, including income, expenses, and net profit, for a particular period.
Period Cost
Expenses that are incurred in a particular time period and are not directly tied to the production process, such as selling, general, and administrative expenses.
Advertising Expense
A cost incurred by a business to promote its products, services, or brand names.
Indirect Materials
Materials that are used in the production process but are not directly traceable to a finished product, such as lubricants and cleaning supplies used in a manufacturing facility.
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