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What is the acid ionization constant , K a, for lactic acid, CH3CH(OH) COOH, if the base ionization constant, K b, of CH3CH(OH) COO - equals 7.1×10 - 11?
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The practice of dividing a broad target market into subsets of consumers who have common needs, interests, and priorities, and then designing and implementing strategies to target them.
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The practice of treating an entire market as a single entity by offering a single product or service to all customers, ignoring segmentation.
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